Things you should know about Fashion Weeks

Did you know that there are 138 fashion weeks according to WikiPedia? This means that you could spend over two and a half years of your life lining up outside venues t. It is always fashion week somewhere.

Which Fashion Weeks are the most important?

Fashion Week basically refers to one four-week circuit: New York fashion week kicks things off, then comes London fashion week, then Milan fashion week, and then Paris fashion week. These are the fashion weeks where designers including Calvin Klein, Marc Jacobs, Chanel, Dior, Burberry, Valentino, and any other purveyor of expensive dresses unveil their new seasonal collections. These are the fashion weeks that the people pay attention to.

And these are the fashion weeks that editors for the largest fashion magazines and buyers for the biggest stores attend. While there are other fashion weeks around the world that are gaining prominence — Sydney’s, Sao Paulo’s — the fashion weeks that aren’t the Big Four are basically considered regional affairs at worst, and potential feeder sources for raw design talent at best.

Fashion is always ahead!

Fashion is six months out of step with the earth’s calendar seasons. Fall/winter collections are shown in February and March. (In-between seasons, known as “Resort” for clothes that hit stores in mid-winter and “Pre-fall” for mid-summer, respectively, tend to be presented in smaller shows spread across the major four fashion cities on a less centralized schedule.)

With the explosion of media interest in fashion week in recent years and the widespread look-by-look documentation of each new collection, one of the most important of those reasons is that knock-offs of the new collections can hit stores before the originals do.

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